What is Search Engine Optimisation SEO How It Makes Money

Search Engine Optimisation is the art of enhancing your website to improve it’s ranking (position) on the major search engines such as Google and Yahoo. For a company that relies on new business opportunities (and that includes most of us) and attempts to gain some of those opportunities through their website, Search Engine Optimisation (or SEO for short) is an essential tool. SEO is comprised of on-page optimisation and off-page optimisation,... [Read More...]

The Bottom Line – Content Is King

I’ll repeat this just in case you missed it the first time….. Content is King ! So why have I gone to such great lengths to state the obvious and even repeat the obvious ? Because so few of us get that’s why ! The guys that develop the algorithms that create the spiders that trawl the web and decide where to position your site in the return from a potential purchaser’s search for your goods and services know it too. Their job... [Read More...]