About
Welcome to our website.
It is likely that you have found our website due to the fact that, like us, you are looking for a means of making money from the Internet, whether through:-
- Promoting your existing business online, or
- Selling goods and services online
Maybe you already have or looking for a website to promote your business in a credible manner.
By now you likely know that there are quite a number of ways for you to get your business online:-
- Build a simple website yourself from website generator software (low skill level required)
- Build a more complex website yourself (higher skill level required)
- Get your nephew (insert other relative – friend – friend of a friend) to build you a site because he plays around with IT (unknown skill level)
- Get a small business web solution specialist to build you a website (reasonable price – verifiable skill level)
- Work with a larger website design house to develop a website (higher investment – verifiable skill level)
Options 1 and 2 may be somewhat risky unless you have been involved in web development for some time and have access to the right knowledge (and are prepared to continue to maintain your level of knowledge) and toolset.
Option three is a complete lottery. Not only do you have no idea of the level of quality of the site you will get but how do you support it as changes need to be made to the site ?
Options four and five will commonly give you a good result although it is often a trade off between the investment required and your level of confidence in dealing with a smaller versus larger supplier.
In every case good design is important but it is far from everything !
Did you know that according to recent studies the top 3 natural search results on Google garner more than 60% of all search engine clicks ?
So if you are not on the front page of search results for your chosen keywords you have very little chance of a potential customer finding your business.
Getting closer to that front page spot requires a knowledge of Search Engine Optimisation or SEO.
There are on page and off page strategies that you or your web developer must follow in the development and ongoing maintenance of your site to push your site up the Search Engine Results Placement (or SERP) ladder for specific keywords that best describe how a potential client might search for your business.
Our website provides you with information about tools that help you develop and maintain your website whilst also providing information on many of the tips and tricks to get your site higher up the search results ladder.
We provide information about many of the tools that are available out there to allow you to develop a reasonably priced, stylish website that ranks highly with the search engines – and how to ensure your ranking improves over time.
We have and continue to trawl the Internet to provide you with information that is explained in a simple manner that the average business person can understand.
We are not ‘tech gurus’ – just business people like yourselves who have done (and continue to do) a fair amount of research and have a fair amount of experience in our chosen business field – website development, content development and online sales and marketing.
I trust that you will learn something from our site and, perhaps, some of you may choose to do business with us or one of our partners as a result of your visit to our site.
Perhaps you may even consider us as a potential developer of your next website.
